Nowadays, SEO is more important than ever and it is necessary for all online webmasters to properly understand the true meaning of SEO and the potential it creates to make your business successful. SEO is nothing but a set of rules followed by every webmaster to improve their website ranking in search engine results. This technique is a great way to make your website user- friendly, faster and easier to navigate. When compared to other digital marketing services like PPC advertising, SEM or e-mail marketing, SEO provides a fairly good investment, rewards you with higher positioning in search engine results and drives in more organic traffic.